MARIANI’S
Virtual
Gourmet
❖❖❖
IN THIS ISSUE BADEN-BADEN By John Mariani NEW YORK CORNER GALLAGHER'S By John Mariani ANOTHER VERMEER CHAPTER 33 By John Mariani NOTES FROM THE SPIRITS LOCKER BOTRAN RUM RE-ENTERS THE U.S. MARKET By John Mariani ❖❖❖ On this week's episode of my WVOX
Radio Show "Almost Golden," on Wed. August
24 at 11AM EDT,I will be
interviewing Yale Professor
Paul Kennedy on his book Victory at Sea,
Part 2. Go to: WVOX.com.
The episode will also be archived at: almostgolden.
❖❖❖ BADEN-BADEN By John Mariani Baden-Baden in southern Germany is one
of the quietest major
cities in Europe, perhaps because its residents
are ever in awe of their good
fortune of living in the verdant Oos Valley,
surrounded by the majesty of the Black
Forest. In
homage, the city’s designers and
architects have always paid very close attention
to harmonizing the city to its
natural beauty, creating low-lying buildings
within gardens and alongside
streams and rivers whose silent movement makes
it one of the most romantic
spots in Germany. ❖❖❖ NEW YORK CORNER
GALLAGHERS 228 West
52nd
Street 212-586-5000
Photos by Palm Beach Influence
New
York, where the 20th
century steakhouse was invented, now has few
of the
original pioneers like Palm on Second
Avenue, Bruno’s Pen & Pencil, Christ
Cella and others. We still have Peter Luger,
Keens and The Homestead, and
plenty more that followed later, like Smith
& Wollensky, Wolfgang’s, Porter
House and a slew now owned by eastern
European immigrants. Open
daily for lunch and dinner. ❖❖❖ ANOTHER VERMEER CHAPTER THIRTY-THREE
Qing
Dynasty Flag
All three experts
expressed
disappointment in not having more time to do
their work, for it was now October
and their contract called for a full report
within a month.
After thorough
examination of the painting in dispute, the
committee feels confident that it
is indeed by Johannes Vermeer, painted
around 1665, perhaps as part of a
triptych of two similar works in which the
artist used the same model and the
same room for the background.
The committee
wishes to insist, however, that in other
circumstances, its report would be
considered as preliminary to a more in-depth
examination that might involve
further scientific testing in order to reach
an even firmer conclusion.
We certify that
this report was done with as much
exactitude, precision and impeccable
historical research as
was possible
within the schedule of its completion, so
that in the unanimous opinion of this
committee, the painting known as The
Chemist or The
Alchemist is
authenticated for sale by the People’s
Republic of China through the Crofthouse
Auction Company, Ltd, of Hong Kong in the
People’s Republic of China.
The report was signed, with varying
degrees of flourish, by
the three art experts, as well as Crofthouse’s
and the Chinese authorities’
attorneys and witnesses.
© John Mariani, 2016 ❖❖❖ NOTES FROM THE SPIRITS LOCKER BOTRAN RUM
RE-ENTERS THE U.S. MARKET
By John Mariani
Interest
in diverse rums beyond the white variety
that is the basis for so many cocktails has
been growing as new rleases come on
the market from traditional regions like the
Caribbean to unexpected sources like
the Philippines, India and the Czech
Republic. One of the best-known Guatemalan
brands has been Botran, which chose to get
out of the market for two years and now
returned with its own new approach to a more
sophisticated market. To find out more I
interviewed Botran's Ivan Valdez, senior
global brand manager for Licores de
Guatemala. Botran is now back in the U.S.
market
after three years. Why the hiatus? As
Guatemala’s top-selling aged rum, representing
Guatemala in over 50 countries
around the world, we took some time to revisit
our brand and market
strategy. At a global scale, we elevated
our vision to “to fill every
glass with the bright and vibrant spirit of
Guatemalan rum,” resulting in a
fresh look and new certifications that
highlight the brand’s provenance and rum
mastery. Subsequently, our in-market
strategy led us to a quest to find
the partner with the capability and drive to
position Botran Rum in the premium
segment. Thus, our refreshed brand,
solid credentials and strong partner
make it the perfect timing for a reinsertion
to achieve sustained growth in the
U.S. market. What are the new
certifications?
•
Botran is Guatemala´s top-selling aged
rum with the Protected Designation of Origin
(PDO) of “Ron de Guatemala”
•
ISCC PLUS (International Sustainability
& Carbon Certification) accreditation,
certifying Botran as the world’s
first sustainable rum across all parts of the
rum journey, including
plantations, mill, distillery, ageing
facilities, and bottling
•
Certified Carbon Neutral from SGS in
recognition of Botran´s house
Guatemalan
Spirits commitment to our planet. Since 1977
Guatemalan Spirits has planted and
grown more than 1.8 million trees in
Guatemala. (Consequently, it
self-mitigates its carbon footprint without
the need to purchase carbon
credits.) What does sustainability mean
vis-à-vis
rum production? In
2019, Botran was awarded ISCC PLUS by the
International Sustainability Carbon
Certification, thus becoming the first
sustainable rum in the world to become
sustainable throughout the entire rum-making
process (social, harvest,
distilling, ageing, bottling) rather than a
section of the rum journey.
Thus, we carry our “ISCC” seal proudly on
every back label of our products;
moreover it is a commitment to sustainable
practices such as:
•
Facilities equipped with the right
conditions for our workers to grant their
safety and well-being
•
Reforestation
•
Water management - More than 96% of
water used in our mill is recycled
•
Waste management – we use cane bagasse
to produce clean energy
•
Clean energy - we use biogas, reducing
our fossil fuel use by 40-50% Yes,
Botran and Zacapa share the same distillery.
But please note that
Botran uses different sugar cane,
has its own aging facility in Xela,
Quezaltenango, and has three female
Master Blenders that only work on
Botran rums: Magda López, Master Blender
and Ageing Facility Manager;
Yazmín Chapeton, Master Blender and Head of
Manufacturing & Blends;
Leslie Taracena, Master Blender and Blend
Researcher & Coordinator. Ivan Valdez, senior
global brand manager for Licores de
Guatemala.
Botran’s
Dynamic Ageing System is actually more complex
than a traditional solera
system. Instead of using the customary solera
pyramid structure, we’ve created
a vintage stacked system that works in
vertical columns. Over the years, our
three Master Blenders have perfected this
aging regimen, elevating it to an art
form. Different
types of casks are used in each column to keep
the process dynamic, with a
focus on amplifying flavors and aromatics.
As our rums are blended, the
casks are repositioned, and the process is
repeated. Over time, the younger
rums take on the big, bold flavors and
distinct personalities of the aged rums.
Each blend is created to specifically
highlight desired characteristics. This
is an adapted solera system that adds
complexity, and creates roundness and
homogeneity across the Botran portfolio.
Is the rum market increasing in
sales
and number of rums entering the market? In
2021, the total rum market in the U.S. reached
a total volume of 198 million
liters. While the standard and value
segments in rum are decreasing (5-year
compound annual growth rate of -1%), growth is
coming from the segments at
higher tiers. That is the premium, super
premium, ultra-premium, prestige
and prestige plus segments with a 5-year CAGR
of 4%, 20%, 22%, 10% and 44%,
respectively.
Rum prices have been
relatively moderate by comparison to many
other brown spirits. Why? For years, rum consumption has
been tied mainly to classic
cocktails (mojito, rum and coke, piña
colada) leveraging on great mixability
and sharing fun moments. Thus, still
in 2021, 94% of the rum volume sits
in the standard and value price segments
(USD 22.49 and below). In
contrast, those segments represent 57.4% for
the whisky/whiskey category – a
category primarily associated to a moment of
reward and “on the rocks”
drinking. While rum
has evolved and we see a growing trend in
premium, as a
category, we have the challenge to change
rum’s perception over the coming
years from a mixable spirit used in
cocktails to a premium spirit of
distinction. Thus, more sipping-rum
premium experiences and innovation
will come in the future leveraging terroir,
aging process, and
barrel-types. This will foster a
higher sense of connoisseurship and
appreciation over the truth behind rum and
create more premium-rum-lovers as
they unveil the craftmanship and uniqueness
behind rums across the
globe. In the coming years, dark rum
will continue to see growth in high
price tiers with a 2021 to 2026 CAGR of 7%,
13%, 6%. 11% in the super premium,
ultra-premium, prestige and prestige plus
segments respectively. How
would you distinguish between a
Guatemalan rum and one from other regions in
the Caribbean? Guatemalan
rum has a Protected Designation of Origin,
which is safeguarded by the National
Association of Alcoholic Spirits Beverage
producers of Guatemala. It has been recognized
in 32 countries, including those in the
European Union. Guatemalan rum style is
unique from crop to drop and it all happens in
Guatemala:
•
Our terroir has vertisol soils, which
can only be found in 2% of planet earth.
•
We are a Guatemalan rum and use two
varieties of sugar cane which are only used
for Botran Rum: Chapina and
Preciosal
•
We do not use molasses (a byproduct of
sugar production). We use the virgin
honey which comes from the first
crush of sugar cane – a highly concentrated
sugar cane juice.
•
We slow-age in altitude in the
mountains
of Guatemala at 2,300 meters above sea level.
•
We have a distinctive dynamic ageing
system, locally developed and inspired by the
traditional solera ageing system.
Do you have a visitor’s center
and
tasting room? If so, can you tell me about
it? Yes,
we do. We invite interested guests to learn
more about the Casa Botran
Experience
at https://botranrum.com/casa-botran-experience/.
Guests can
book tours to learn about our rums,
production, aging and more than 80 years of
our history. Tastings are available as
part of the Casa Botran
Tour. Are your various aged rums
better for
sipping or are they good for mixing? While
we believe everyone should enjoy our rums
however they best like, we tend to
suggest our Reserva Blanca and No. 8 rums for
mixing. The Reserva Blanca was
specifically made at the request of bartenders
who wanted an aged rum profile
to work with but didn’t want color to get in
the way of creating vibrantly
colored cocktails. We’ve employed a
special activated charcoal filtration
process that removes color but maintains
taste. Botran’s No. 12 is an ideal
choice for someone looking for a more
sophisticated yet versatile rum that can
bridge cocktails or sipping. For those who
enjoy sipping on rums—neat or with
ice—Botran’s No. 18 and No. 15 are especially
outstanding options when it comes
to savoring our cane spirits. These two in
particular have been aged using
ex-sherry and ex-Port casks, providing subtle
shades of flavors and aromatics
that are best enjoyed on their own. Rum prices have been relatively
moderate by comparison to many other brown
spirits. Why? Long-gone
is the time where rum was the spirit of
pirates. Rum evolved and the
growing trend in the higher tiers segments
responds to a higher interest of
consumers in premium rum. A higher sense
of connoisseurship and
understanding the truth behind spirits is
creating more rum-lovers as they
unveil the craftmanship and uniqueness behind
premium rums across the
globe. This makes our vision to “to fill
every glass with the bright and
vibrant spirit of Guatemalan rum” a bigger
commitment to the world. Scotches and bourbons are
increasingly
being marketed as small batch and finished
in special barrels. Has Botran
any such intentions? The
use of special barrels has been our specialty
since 1940 and is a distinctive
trait in our dynamic ageing system.
We use up to four special
barrels for our No.18 and No.15, three special
barrels for our No.12 and No.8
and two special barrels for our Reserva
Blanca. Nonetheless,
we took our rum mastery to another level,
releasing a Rare Blend bottling.
These are limited editions that include Botran
Rum finished in a fifth special
cask. Most recently, we released Botran
Rare Blend Guatemalan Oak (for
the European market) and Botran Rare Blend
Vintage Wine Cask (for travel
retail), which featured a blend of rums aged 8
to 25 years that were finished
in a very special cask. Right now, Rare Blend
only goes to select markets. Since the Caribbean is so hot
and
humid, does climate change have any effect
on the plantations? Climate
does have an effect on plantations, mainly
shifting harvest seasons.
Nonetheless, we use advanced technology and
work together with Guatemala’s
Climate Change Institute to plan ahead and
continue delivering the great
quality that represents our protected
designation of origin: Ron de Guatemala. What are the threats from
hurricanes? Hurricanes
are unprecedented events that rarely affect
the southern area of Guatemala. Up
until today, we have never been directly
affected by such a natural threat, as
our facilities are located precisely in this
area of the country. What other countries is Botran
sold in? In
addition to the U.S., you can find Botran Rum
in more than 50 countries such as
Guatemala, El Salvador, France, Italy, Mexico,
Spain, Germany, Peru, Costa
Rica, Colombia, Czech Republic, Panama,
Croatia, Netherlands, Denmark, Canada,
Honduras, Sweden, Israel, Belgium,
Switzerland, Australia, Greece, etc. ❖❖❖
“For seating,
there were
two tables on the sidewalk, but nothing to protect
them from the intense sun.
Inside, I shared a tiny counter with a fan meant to
supplement a struggling
A.C. unit, no match for the humidity. And yet, the
ribbon of fiery spice
running through almost every dish tempered the
steamy climate, like drinking
hot tea.”— Hanna Goldfield, “Queens Lanka,” The
New Yorker (8/1/22) ❖❖❖ Any of John Mariani's books below may be ordered from amazon.com. The Hound in Heaven (21st Century Lion Books) is a novella, and for anyone who loves dogs, Christmas, romance, inspiration, even the supernatural, I hope you'll find this to be a treasured favorite. The story concerns how, after a New England teacher, his wife and their two daughters adopt a stray puppy found in their barn in northern Maine, their lives seem full of promise. But when tragedy strikes, their wonderful dog Lazarus and the spirit of Christmas are the only things that may bring his master back from the edge of despair. WATCH THE VIDEO! “What a huge surprise turn this story took! I was completely stunned! I truly enjoyed this book and its message.” – Actress Ali MacGraw “He had me at Page One. The amount of heart, human insight, soul searching, and deft literary strength that John Mariani pours into this airtight novella is vertigo-inducing. Perhaps ‘wow’ would be the best comment.” – James Dalessandro, author of Bohemian Heart and 1906. “John Mariani’s Hound in Heaven starts with a well-painted portrayal of an American family, along with the requisite dog. A surprise event flips the action of the novel and captures us for a voyage leading to a hopeful and heart-warming message. A page turning, one sitting read, it’s the perfect antidote for the winter and promotion of holiday celebration.” – Ann Pearlman, author of The Christmas Cookie Club and A Gift for my Sister. “John Mariani’s concise, achingly beautiful novella pulls a literary rabbit out of a hat – a mash-up of the cosmic and the intimate, the tragic and the heart-warming – a Christmas tale for all ages, and all faiths. Read it to your children, read it to yourself… but read it. Early and often. Highly recommended.” – Jay Bonansinga, New York Times bestselling author of Pinkerton’s War, The Sinking of The Eastland, and The Walking Dead: The Road To Woodbury. “Amazing things happen when you open your heart to an animal. The Hound in Heaven delivers a powerful story of healing that is forged in the spiritual relationship between a man and his best friend. The book brings a message of hope that can enrich our images of family, love, and loss.” – Dr. Barbara Royal, author of The Royal Treatment. ❖❖❖
❖❖❖
FEATURED
LINKS: I am happy to report
that the Virtual
Gourmet is linked to two excellent travel
sites: Everett Potter's Travel Report: I consider this the best and
savviest blog of its kind on the web. Potter is a
columnist for USA
Weekend, Diversion, Laptop and Luxury Spa Finder,
a contributing editor for Ski and a frequent contributor
to National
Geographic Traveler, ForbesTraveler.com
and Elle Decor.
"I’ve designed this site is for people who take
their travel seriously," says Potter. "For
travelers who want to learn about special places
but don’t necessarily want to pay through the nose for
the privilege of staying there. Because at the end
of the day, it’s not so much about five-star
places as five-star experiences."
Eating Las
Vegas John Curtas has
been covering the Las Vegas food scene since
1995. He is the author of EATING LAS
VEGAS - The 52 Essential Restaurants,
and his website can be found at www.EatingLV.com. You can find him
on Instagram: @johncurtas and Twitter:
@eatinglasvegas.
MARIANI'S VIRTUAL GOURMET
NEWSLETTER is published weekly. Publisher: John Mariani. Editor: Walter Bagley. Contributing Writers: Christopher
Mariani, Misha Mariani, John A. Curtas, Gerry Dawes, Geoff Kalish.
Contributing
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