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THIS WEEK MASTER RESTAURATEURS: DREW NIEPORENT By John Mariani NEW YORK CORNER GREYWIND By John Mariani THE MAGDALENE LAUNDRIES CHAPTER TWENTY-THREE By John Mariani NOTES FROM THE WINE CELLAR THE BEST PARIS WINE SHOPS By John Mariani ❖❖❖
MASTER RESTAURATEURS:
DREW NIEPORENT By John
Mariani
Nobu in Soho, NYC It is
enough to credit Drew Nieporent with turning
on the lights on the streets of New York’s
Tribeca upon opening the modern French
restaurant Montrachet in April 1985. Before
that the only place to eat way downtown was
the casual bistro Odéon at a time when the
neighborhood was a wasteland of warehouses
below Canal Street. The rent there was
all Nieporent could afford, but its huge
success allowed him to open more and more
restaurants nearby, including Tribeca Grill
and the ground-breaking Japanese restaurant
Nobu, now with locations worldwide.
I grew up in
New York City, born 1955, and my father worked
for the State Liquor Authority, in charge of
granting liquor licenses, so by the sixties I
was going with him to every type of restaurant
imaginable—French, Chinese, Italian, German,
diners, because he helped these people to get
their licenses, and they were all very
grateful and invited us to dine in their their
restaurants. I learned on-the-job training by
eating and being fascinated—and from very,
very early age—so I knew that is what I wanted
to do. My first job , when I went to
Stuyvesant High School, was at McDonald’s in
1972; I was the opening Quarter Pound Grill
Man. Then in 1974 I went to Cornell University
and knew I’d have to supplement my education,
so I worked on this 600-passenger cruise liner
Vistafjord
as a
waiter, breakfast, lunch, dinner, seven days a
week. I’d
never worked as a waiter before, but I talked
my way into the job, and did it 15 times. Then
I had the experience to become a captain at
New York’s top restaurants like La Réserve, Le
Périgord, Le Régence and
La Grenouille. They
really weren’t snobbish at all. But they could
be intimidating to the guests because in most
cases menus were all in French, which took
some interpretation and very long
descriptions. I got the job at La Grenouille
because the owner, Charles Masson, belonged to
the New York Athletic Club, as I did, and he
saw my waiter’s tuxedo on the locker door, and
hired me. I suppose there was some snobbism
because Henri Soulé [who had opened Le
Pavillon in the 1940s] had a caste system of
where favorites would sit and he’d bury others
in Siberia. I think that snobbism was actually
related to their attitude towards Americans in
general.
The idea was only a possibility based on the rent. The only space I could afford was way downtown: 1,500 square feet for $1,500 a month. I jogged down to look. It was only $18,000 a year, and [restaurant] Chanterelle was doing such great business in SoHo nearby. There was an L-shaped woodworking shop adjacent to our space, and I took on that additional 3,500-square-foot space for $3,500 a month. Back then the only place in Tribeca was Odéon, opened in 1980 by Keith McNally. It was No Man’s Land, but I found a fantastic chef in David Bouley. Within seven weeks we got three stars from The New York Times.
I think when you realize enormous success after just seven weeks that it was like winning the lottery without being able to collect the cash. The phone never stopped ringing. It was like “Storm the Bastille!” Robert DeNiro was a customer; he’d sit with his back to the room, and he had a sassy girlfriend named Tookie Smith—her father was Willi Smith, who owned Williwear—and she tells me, “Bob wants to know if you wanna open another in Soho.” And that became Tribeca Gill up the street. The space was enormous—200 seats. We opened in 1990, and I did anticipate that would be a huge success. As partners we had DeNiro (below with Martin Scorsese and Tookie Smith), Sean Penn, Christopher Walken, Mikhail Baryshnikov, Lou Diamond Philips, Ed Harris—did I drop enough names? I made sure the food and service was up to snuff. The celebs
were really more involved in Tribeca Grill.
DeNiro had a friendship with chef Nobu
Matsuhisa in L.A. and thought he’d be a good
match with the Grill. Bad casting! But
I recognized the bond he had with Bob, and I
was inclined to make it happen, so I found a
place right up the block—it was a bank
space—and made it into an exciting sushi
restaurant. That was 1994, the same year we
opened Rubicon in San Francisco with DeNiro,
Francis Ford Coppola and chef Traci Jardins.
Now, I’m partner in the original Nobu in New
York, and London as well. There are 56 around
the world, including hotels. It was one of the
most fantastic food ideas of the last thirty
years.
When
we opened Montrachet in 1985, David Bouley
was our chef for 13 months, then Debra Ponzek
was there for five years and did a terrific
job. After 22 years my partner decided he was
no longer interested in running the restaurant
and bailed. We closed for a short period, then
rebooted as Corton with chef Paul Liebrandt
and got three New York
Times stars and two Michelin stars. We
enlarged the kitchen and took out about 30
seats. It was a great restaurant, except the
customers didn’t love it. We re-booted again
and opened Bâtard in 2014 with chef Marcus
Glocker,
and it was a raging success: Esquire’s
Best New Restaurant in America, three stars
from the Times and
Michelin.
It ran for eight years and then I sold
it to a husband-and-wife team who opened it as
Eulalie.
We
still have a number of fine dining places,
like Daniel, Jean-Georges (below) and
Le Bernardin retaining French fine dining, but
I think that is not necessarily the mode most
people want to eat at anymore. There is a
resistance to formality, dressing up. I don’t
think fine dining is dying, although it will
not dominate as it once did. Keep in mind,
Montrachet in 1985 was actually an answer to
fine dining re-categorized as a place where
you could eat well, drink fine wines and pay
less. We did away with the trappings; no
dress codes; menus in English. All my
restaurants
are much more relaxed dining experiences.
The
whole price thing is absolutely crazy! Any
kind of restaurant is now charging $20-$30 for
an appetizer and $50 and up for mains. An
“inexpensive” wine is now $50 or $80
in many places. Prices are insane, but
apparently people are paying. I see little
resistance. I spent my entire career keeping
prices at a reasonable level, even at the
height of my success. When
we opened Nobu in 1994 we were thought of as
high priced, but now it’s in the middle of the
pack. The pandemic changed a lot of things,
but people are paying the price to dine out.
The
food media is a bit of a jungle now. We’ve
lost many of the important critics like Gael
Greene [of New York
magazine], and Zagat has gone away. The Times
now has a food critic [Pete Welles] for 10
years who really doesn’t like upscale
restaurants and has said so. He bombed Per Se
and Eleven Madison Park. He’s been good to my
restaurants, except Nobu, which he killed.
There used to be a consensus what were the
best in New York, but now there are so many
new places and so many in Brooklyn. I don’t
think the media are avoiding upscale
restaurants, but just having a problem
covering the endless number of new places that
are opening. And this is my pet peeve: They
cover pizza, tacos and banh mi
places almost on the same level they used to
cover our restaurants.
When
I opened in 1985 the dirty word was “tourists”
and “tourist trap,” so we changed it to
“visitors” and embraced them.We need their
money as much as any. New York is a mecca for
restaurants, probably the capital of the world
for finding every kind of food. It’s a major
part of the city’s business and always has
been. Now these visitors will eat downtown,
or any part of the city, if the food is good.
There
was a moment of time when Brooklyn was riding
a real high and probably did steal some of the
business. Then it settled in with simpler
smaller, restaurants, although Gage &
Tollner and River Café are still busy. Brooklyn
is the hot spot for dining out in the New York
area at the moment, but I wouldn’t say it’s
stolen Manhattan’s thunder. Manhattan still
had the best restaurants.
Even
before 9/11 and the recession and Covid the
landlords really pissed me off because they
created this idea of what market rent should
be based on whatever the schmuck on the block
pays the highest. Rents were impossible and
they didn’t relent, but are relenting now, and
that’s why there is a surge of new
restaurants. Of course, a great number closed.
Landlords are starting to get religion and
ease up, especially in Manhattan. In Brooklyn
the rents got a little silly but are now more
manageable.
Food take-out
has actually helped the biz by and large, and
the pandemic created a new wave of people
bringing home
food; even at Nobu we do a tremendous
amount of take-out. It’s extraordinary, and
with so many delivery services it’s hard not
to get hit on the street by a delivery guy.
That’s not to say I endorse, it because food
should be
eaten at a restaurant when cooked with
precision and served hot, but, without doubt,
with the
add-on fees it has helped our bottom
line. In
London we have three Nobus—at the Metro hotel
(right), Appointment Square Nobu hotel
and Shoreditch. I absolutely adore London as a
restaurant scene. I used to say it reminded me
of New York—every kind of restaurant
imaginable now, and lots of great British’s
chefs.
It’s
obvious I Ioved living in New York, growing up
in Cooper Village, and Washington Square Park,
but my wife and I moved to Ridgewood, New
Jersey, and were there for 30 years; we’re now
in Piermont, New York,, and it’s fantastic.
The quality of life is much better, the views
of Hudson River spectacular, and even if I’m
in my car two and a half hours a day on the
Palisades Parkway I can be home in twenty
minutes.
I
love going out to eat, but I’m cheap and don’t
like to spend money. I love Aska, Ernestos,
San Sabino.
I love Chinatown places for the soup
dumplings and Joe’s Shanghai, and a slew of
Chinese places in Flushing.
I’ve
been involved from beginning in City Meals on
Wheels. My
grandmother received them, near and dear to my
heart. We’ve donated to dozens of others. Make
a Wish, City
Harvest. We don’t say no to a lot of things. ❖❖❖
NEW YORK CORNER
GREYWIND
451 Tenth Avenue
347-252-4012 By John Mariani Photos by Evan Sung
What an
exceptionally handsome restaurant Greywind is! Thoroughly
modern, with modulated lighting throughout, it
has the true cast of a modern metropolitan
dining room. And, I might add, some of the
best food I’ve enjoyed this year. Which was
hardly surprising since chef-owner Dan Kluger
is counted by his colleagues in New York’s top
rank. Open daily for
lunch and dinner.
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THE MAGDALENE LAUNDRIES By John Mariani CHAPTER TWENTY-THREE
At
the former Magdalene Laundries site Sara
Garrison said to Katie, “Awful looking
place, isn’t it? Inside was very bare, beds
in dormitories, the washrooms downstairs. No
air conditionin’, of course, so it truly was
a sweat shop. You’ve heard that Joni
Mitchell song about the Laundries?”
*
*
*
Max Finger let
David go through the official police reports
on the murders and the interviews done thus
far, which included with all the residents in
the places where the murders took place and
the Mother Superior of the Sisters of Charity
Order, who was being cared for in a Dublin
hospital. © John Mariani, 2018 ❖❖❖ NOTES FROM THE WINE CELLAR
THE BEST WINE SHOPS IN PARIS By John Mariani Wine Racks at Caves Jöel-Robuchon
As if Paris wasn’t
already overrun with tourists, now the French Open
is afoot and the Olympics are coming up in July. You
can bet on hotels being full and expensive and
restaurants on the tourist map booked. The lines to
get into the Louvre will be fearsome.
Legrand Filles & Fils. (1 Rue de la Banque). This very beautiful shop, with its tiles and cork-inlaid ceiling, began as a grocery in 1880 and in the late 1990s was sold to the Japanese company Nakashimato. . The list of 3,000 wines has, since 2000, become much more global, with 400 wines from outside of France. There is also a charming bistro on the premises. They also have a branch in Tokyo. Caves Auge. (116 Boulevard Haussmann). Pronounced “Aw-Zhay,” it was opened in 1850 by Edgar Auge, and clearly deserves the descriptive “quaint,” with the quirky look of a magpie’s nest, with cases of wines stacked up almost to the ceiling and outside, cases waiting to be inventoried sit on the sidewalk. Featured wines are written each day on the window. English is readily spoken. There are about 3,000 selections, and Auge is also famous for its collection of very old Cognacs. They hold weekend tastings that are very popular. I found prices quite reasonable, not least for French wines that would cost more in the U.S. Les Caves Taillevent. (288 Rue du Faubourg Saint-Honoré). Located, like its famous two-star restaurant of the same name, on the fashionable Rue Faubourg (with another in the 16th Arrondissement, as well as Beirut, Tokyo and Yokohama), this wine store is a tidy, very well-lighted shop, opened in 1987, with only a small percentage of its 2,000 wines and spirits displayed; the rest are kept in ideal conditions underground in six Paris locations. They also have their own label, bottled from excellent producers around France. Look for the “cuvées orphélines,” the last bottles of a supply, sold at very good prices.
La Cave de Jöel Robuchon. (3 Rue Paul-Louis Courier). The late Jöel Robuchon was one of the most influential three-star chefs in Paris, not least for his casual L’Atelier restaurant in the 7th Arrondissement. Nearby is his wine store, where José Correia and Igor Bourdet oversee some very rare wines but admirably focus on “the richness of the wine industry, which invites itself onto our tables without emptying our wallets.” These “everyday wines are the perfect accompaniment to our meals, without requiring any special attention.” They are affordable from lesser-known terroirs, that “show that quality is not just reserved for prestigious labels. On the contrary, their affordability opens the doors of oenological pleasure to all wine-lovers, novices and more experienced connoisseurs alike.” ❖❖❖ NEXT PROJECT: A LINE
OF DRIPLESS Rudy
Giuliani is now selling his own coffee in three
flavors: a dark roast called Fighting for
Justice; a decaf blend called Enjoying Life; and a
morning roast called America’s Mayor. Each bag has a
different picture of Giuliani, including one of him
reclining in a beach chair in a tan suit and
sandals. “You all know I stand by the truth,” said Giuliani,
currently facing nine felony charges for his
alleged attempt to reverse the results of the 2020
election in Arizona. “If I put my name on something,
I truly believe in it.” ❖❖❖ Any of John Mariani's books below may be ordered from amazon.com. The Hound in Heaven (21st Century Lion Books) is a novella, and for anyone who loves dogs, Christmas, romance, inspiration, even the supernatural, I hope you'll find this to be a treasured favorite. The story concerns how, after a New England teacher, his wife and their two daughters adopt a stray puppy found in their barn in northern Maine, their lives seem full of promise. But when tragedy strikes, their wonderful dog Lazarus and the spirit of Christmas are the only things that may bring his master back from the edge of despair. WATCH THE VIDEO! “What a huge surprise turn this story took! I was completely stunned! I truly enjoyed this book and its message.” – Actress Ali MacGraw “He had me at Page One. The amount of heart, human insight, soul searching, and deft literary strength that John Mariani pours into this airtight novella is vertigo-inducing. Perhaps ‘wow’ would be the best comment.” – James Dalessandro, author of Bohemian Heart and 1906. “John Mariani’s Hound in Heaven starts with a well-painted portrayal of an American family, along with the requisite dog. A surprise event flips the action of the novel and captures us for a voyage leading to a hopeful and heart-warming message. A page turning, one sitting read, it’s the perfect antidote for the winter and promotion of holiday celebration.” – Ann Pearlman, author of The Christmas Cookie Club and A Gift for my Sister. “John Mariani’s concise, achingly beautiful novella pulls a literary rabbit out of a hat – a mash-up of the cosmic and the intimate, the tragic and the heart-warming – a Christmas tale for all ages, and all faiths. Read it to your children, read it to yourself… but read it. Early and often. Highly recommended.” – Jay Bonansinga, New York Times bestselling author of Pinkerton’s War, The Sinking of The Eastland, and The Walking Dead: The Road To Woodbury. “Amazing things happen when you open your heart to an animal. The Hound in Heaven delivers a powerful story of healing that is forged in the spiritual relationship between a man and his best friend. The book brings a message of hope that can enrich our images of family, love, and loss.” – Dr. Barbara Royal, author of The Royal Treatment. ❖❖❖
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