MARIANI’S Virtual Gourmet
September
21, 2025
NEWSLETTER Founded in 1996 ARCHIVE ![]() Salvador Dali
THIS WEEK MONOPOLI
ON THE ADRIATIC
NEW
YORK CORNER
NOTES FROM THE WINE
CELLAR
By John Mariani
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MONOPOLI,
A SUN-WHITE ITALIAN
CITY ON THE ADRIATIC By John Mariani ![]()
Italy’s Puglia has, with
considerable justification, become one of
the most desirable destinations in
southern Italy, not only for its beautiful
baroque cities like Bari, Lecce and
Otranto but for its smaller towns fitted
snugly above the Adriatic that include
Polignano a Mare, Mola and Monopoli––all
of them now popular as travel destinations
but none, as yet, overrun by tourists.
Although Ostuni claims the sobriquet
of “the white city,” Monopoli, too, well
deserves the name, given its sun-and-sea
washed brightness, reflecting the light off the
chianche limestone and
marble buildings that include the 18th
century Cathedral Maria Santissima della
Madia (above) and clock tower.
You can walk around the sweep of the
Lungomare walls that surround the old town
(“Paese Vecchio”) and gaze down on
the ancient harbor, where all the fishing
boats (“u vozz”), all painted blue,
bob in the water and creak against the
docks. Inside the walls the Piazza
Giuseppe Garibaldi (right) is a
peaceful square whose surrounding buildings
with their green shutters echo the various
architectural styles of the city’s history.
Seafood, of course,
dominates the restaurant menus here, and the
very popular, ebullient, always busy,
30-year old Osteria Perricci (Via
Orazio Comes 1) near the port (below)
is a terrific place to find the best of the
day’s catch. It is a bright, airy trattoria
done in white and blue colors. It has a
substantial menu, though a small wine list,
and serving portions are all generous. My
wife and I thoroughly
NEW YORK CORNER
53 Irving Place By John Mariani ![]()
The
proliferation of Brazilian steakhouses, led
largely by the worldwide Fogo de Chão chain,
with 60 locations, shows how winning the
formula is when you give people huge amounts
of food and hunks of meats sliced dramatically
at the dining table from skewers. It’s a lot
of fun, if wholly formulaic. Palermo’s
colorful bar dining area, with sea blue tiled
bar with timbered ceiling, leads
to a softly lighted, brick-walled room
There are about three dozen wines, most
of which are from Argentine vineyards of note,
with labels like Catena Alta Malbec, Zuccardi
Concreto and El Esteco Don David Reserve. Until it gets colder,
dining outdoors has all the charm of the
landmarked Gramercy Park neighborhood, right
down the block from where Washington Irving
lived and Pete’s Tavern, where O. Henry penned
his beloved story “Gift of the Magi.” Palermo
Argentinian
Bistro offers an alternative to the huge, brash
steakhouses elsewhere and concentrates on good
ingredients from first-rate sources. With a fine
bottle of Argentine wine, it fits right into its neighborhood
with its own hospitable welcome and good hearty
food.
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HÔTEL ALLEMAGNE By John Mariani ![]()
The news of the capture
of the three men alleged to be behind the
hotel crimes was well reported in the Paris
newspapers, and all tried and failed to get a
comment from the Russian Embassy. Catherine
did a spot outside the Hôtel Anastasia,
interviewing Yves and what he’d seen the night
of the event, which her producer loved. Katie
had her notebooks and recorded interviews
packed. David was just happy to have a few
more days with Katie in the City of Lights,
finally getting to see the Louvre and
Versailles.
© John Mariani, 2024 ❖❖❖ NOTES FROM THE WINE CELLAR
FAMIGLIA DE CERCHIO
IS WORKING TO BRING
THE WINES OF ABRUZZO TO GLOBAL ATTENTION PART ONE By John Mariani Unlike the vaunted wines of
Tuscany and Piedmont, and, increasingly, Sicily
and Puglia, the wines of Abruzzo––the region of
Italy east of Rome all the way to the
Adriatic––has not enjoyed renown among the
country’s better offerings. Tradition bound by
generations of small farmers who made wines in
bulk, little of it exported, Abruzzo lagged behind
in technology and investment. One vintner intent
on changing that image on the global market is
Federico De Cerchio, the fourth generation scion
of an estate that dates back to 1910 when his
great-grandfather Vincenzo set off for Naples in
his dogcart, on his way to finalize negotiations
for the purchase of a plot of about twenty
hectares of land, set around a lookout tower in
Abruzzo called Torre Zambra. There he planted the
region’s traditional grapes, Trebbiano d’Abruzzo
and Montepulciano d’Abruzzo. World War II
destroyed the estate, but was restored by his
son-in-law Laurentino De Cerchio in 1947. In 1961,
the first “Torre Zambra” vintage was bottled, at a
time when the region was known for undistinguished
jug wines. In
comparison to the wines of Tuscany, Piedmont,
Sicily and recently Umbria, the wines of
Abruzzo are mostly unknown to the global wine
lover. Why do you think this has been true? I don’t think the wines
of Abruzzo are unknown to the world, but they
certainly aren’t considered “sexy” compared to the
regions you mentioned. This is because Abruzzo
wines have always been very affordable, and in the
mind of the general consumer, low prices often
equal low quality. Historically, our region has
had a large volume of wine production, with many
small growers and, consequently, many
cooperatives. The surplus of production has forced
local cooperatives to push prices down in order to
sell their wines and, as a result, retail prices
remain low. This system doesn’t make Abruzzo wines
particularly appealing. However, things are
changing as vineyard surface area is being
reduced. Most of the winegrowers are over 60, and
my generation—and the ones that follow—are less
willing to work in the vineyards. As a result, in
the next 15 to 20 years, vineyard area will shrink
and, with less production, the wines of Abruzzo
will become more premium. In my view, this process
will generate much more interest in our region. Trebbiano
d’Abruzzo and Montepulciano d’Abruzzo are the
wines you are concentrating on. How are you
making them of a higher quality to distinguish
them in the market? Well, we are also
working a lot on our Pecorino, a grape varietal I
truly love. I believe that the key to success
nowadays is drinkability. There are many good
wines on the market, but as my father used to say,
“A successful wine is the one that invites you to
have one more glass.” We’ve been working hard
toward that goal, and I think we’ve achieved it in
different ways with our reds compared to our
whites and rosés. In our reds, we reached
it by being very traditional in our winemaking
process—balancing non-invasive, traditional aging,
letting the wines rest in concrete vats (an
ancient method in Abruzzo) and using wood
carefully, favoring large barrels and seasoned oak
instead of the [smaller] classic barrique. With
our whites and rosés, it’s a different story: here
we’ve heavily invested in technology, implementing
cryomaceration and strictly controlling
fermentation temperatures to extract as much
complexity and aroma as possible. It has taken
years of fine-tuning, but this approach has
brought us to where we are today.
Your
family has long made wine but you do not come
from a wealthy family, though you have been
trained in business and finance. How did you
gain investor interest in your family’s
winery? Nowadays I am the sole
owner of the Famiglia De Cerchio wine group, the
holding company that owns Torre Zambra along with
other boutique estates in central and southern
Italy. However, my career as an entrepreneur began
in 2012, when I graduated in Business and
Administration from Karlstad Business School in
Sweden. I returned to Italy full of enthusiasm—a
25-year-old freshly graduated and eager to take my
family’s wineries to the moon. But after working
with my father for about eight hours, let’s just
say we quickly realized we were not meant to work
together. Even as a student, I had
always wanted to build something on my own, and
that was the beginning of my entrepreneurial
journey. To cut a long story short, I leveraged
both my family background and my knowledge of the
wine market to launch one of the first wine
e-commerce platforms in Italy, called Wineowine. I
started the venture with a friend of mine, an IT
engineer. Of course, we needed funds, and after
more than a year and a half of knocking on doors
without success, we were finally accepted into the
LUISS Business School acceleration
program—essentially a startup incubator created by
LUISS University, one of the most prestigious
Italian business schools, based in Rome. They gave
us €60,000 in seed funding and the opportunity to
join their six-month program. Over the years,
we raised more than €2 million from investors,
including venture capital firms and angel
investors. In 2018, the company was sold. Thanks
to the proceeds of that sale—together with a large
loan I am still repaying—I was able to take over
the family wineries and become their 100%
owner. Why
was it necessary to buy your family’s winery
estate from your father? Being
the owner of a winery is not just an honor, it’s a
lifelong commitment. On paper, running a winery
may seem fun, but trust me—not everyone would be
willing to give what it really takes if they knew
in advance the amount of work and sacrifices
required, both personally and professionally, to
make it succeed. Let’s just say I was the one in
the family with the passion and determination to
carry on what my family has been doing since 1910. Have
Abruzzo’s vintners and communes done much to
promote Abruzzo’s wines? What are you doing
that's different? There is a genuine
effort, but I believe there is a lack of
entrepreneurial skills on the wine scene—not only
in Abruzzo, but in Italy as a whole. We have
outstanding producers making some of the best
wines in the world, yet the challenge lies in how
we market them. At Torre Zambra, we have worked
hard to strike the right balance between staying
true to our terroir and appealing to consumers’
tastes. Our labels are designed to be visually
striking and eye-catching, and we actively use
social media to engage our community, making them
feel part of our brand story. ❖❖❖ FOOD
WRITING 101: DO NOT BEGIN RESTAURANT REVIEWS
WITH REMARKS CERTAIN TO CAUSE YOUR READERS
REVULSION
![]() "You're probably bored by my prostate cancer by now. I know I am."––Tony Page, Times of London (8/25). ❖❖❖ Any of John Mariani's books below may be ordered from amazon.com. The Hound in Heaven
(21st Century Lion Books) is a novella, and
for anyone who loves dogs, Christmas, romance,
inspiration, even the supernatural, I hope you'll find
this to be a treasured favorite. The story
concerns how, after a New England teacher, his wife and
their two daughters adopt a stray puppy found in their
barn in northern Maine, their lives seem full of promise.
But when tragedy strikes, their wonderful dog Lazarus and
the spirit of Christmas are the only things that may bring
his master back from the edge of despair. WATCH THE VIDEO! “What a huge surprise turn this story took! I was completely stunned! I truly enjoyed this book and its message.” – Actress Ali MacGraw “He had me at Page One. The amount of heart, human insight, soul searching, and deft literary strength that John Mariani pours into this airtight novella is vertigo-inducing. Perhaps ‘wow’ would be the best comment.” – James Dalessandro, author of Bohemian Heart and 1906. “John Mariani’s Hound in Heaven starts with a well-painted portrayal of an American family, along with the requisite dog. A surprise event flips the action of the novel and captures us for a voyage leading to a hopeful and heart-warming message. A page turning, one sitting read, it’s the perfect antidote for the winter and promotion of holiday celebration.” – Ann Pearlman, author of The Christmas Cookie Club and A Gift for my Sister. “John Mariani’s concise, achingly beautiful novella pulls a literary rabbit out of a hat – a mash-up of the cosmic and the intimate, the tragic and the heart-warming – a Christmas tale for all ages, and all faiths. Read it to your children, read it to yourself… but read it. Early and often. Highly recommended.” – Jay Bonansinga, New York Times bestselling author of Pinkerton’s War, The Sinking of The Eastland, and The Walking Dead: The Road To Woodbury. “Amazing things happen when you open your heart to an animal. The Hound in Heaven delivers a powerful story of healing that is forged in the spiritual relationship between a man and his best friend. The book brings a message of hope that can enrich our images of family, love, and loss.” – Dr. Barbara Royal, author of The Royal Treatment. ❖❖❖
MARIANI'S VIRTUAL GOURMET
NEWSLETTER is published weekly. Publisher: John Mariani. Editor: Walter Bagley. Contributing Writers: Christopher
Mariani, Misha Mariani, John A. Curtas, Gerry Dawes, Geoff Kalish.
Contributing
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Advisor: Gerry
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